We All Play 2018 – Event Recap

We had so much fun last Saturday, April 28, at Zimmer‘s Annual Family Fundraiser, We All Play 2018. Presented by the toy company, Orb, “We All Play” is the Zimmer Children’s Museum by Sharewell‘s museum access initiative, which provides free community days, subsidized admission and memberships, need-based scholarships, free field trips to Title 1 schools, and Open Door Days for children with special needs.

The event was held at Santa Monica Place, on the third floor. It will be the future home of the 21,000 square-foot Cayton Children’s Museum, which will open its doors in November of this year. Our experience was a sneak peek of what’s to come!

There were so many activities and stations! We didn’t get to them all, but the extensive list of sponsors, activities, etc. is in the flyer below:

Book Donation to GOOD+ Foundation

Guests were encouraged to bring a new or gently used book to donate to GOOD+ Foundation for a child in need in Los Angeles. When you drop your donation in one of the GOOD+ bins at the event entrance, you receive a raffle ticket to win a Day at Santa Monica Place gift basket valued at $450. We donated a couple books. We did not win the raffle, but it was a nice lesson for my daughter to learn to share her toys with others and that donating is a great way to do it.

Map, Schedule, and Info

Upon entering, we were given a lanyard with great information in it, including all the hashtags, schedule, and handles for the brands we were about to encounter.

Photo Ops

Everyone knows events are more fun with great pictures! Plenty of photo-ops provided at the event. Time Machine Video had a really fun slow-motion video-booth (above). Other Photo Op sponsors included:

Here are a few of our Photo Op pics


There were so many fun activities for kids at this event. From getting messy in the paint room to rolling around at the Micro Kickboard scooter course, to playing with custom assembled cars, there were plenty of things to keep kids busy!

searching for treasures in the Bubbleezz vat

playing with cars they customized at the Modarri Station

painting a piggy bank a the Scholar Share 529 college savings program station

testing out the Micro Kickboard varieties

Performers and Demonstrations

When we weren’t entertained by the toys and booths, there was plenty on stage to check out. It always felt like a dance party with PAW PATROL, DJ Kidfish, Sky Katz, and The Beat Buds! The TNT Dunk Squad took us to new heights as they cleared the floor to perform jaw-dropping basketball dunking stunts.

Pasta-making demo from The Gourmandise School

Check my Instagram feed for more images and videos!

Food and Refreshments

Food was delicious and provided by:




Baby Food


The Amazing Gift Bag

The coolest thing about this event is you get to choose your own gift bag items after visiting a booth! We got some cool toys from ORB Toys, Hatchimals, Mattel, Modarri, and more! I’ll be posting a pic of our toy gift bag on my IG feed soon.

Zimmer Children’s Museum by Sharewell

Thank you for such an amazing event, Zimmer Children’s Museum by Sharewell!

The Zimmer has been proudly serving the community through its children’s museum and youth development program, youTHink, for over 25 years. In November, 2018, the museum will move from the Jewish Federation Building on Museum Row, our home for more than 15 years.

The new museum will expand our footprint from 14,000 to more than 21,000 square-feet, and is located where the EXPO line meets the Santa Monica Pier, and where the Third Street Promenade meets the Pacific Ocean. We will continue to provide everything our families love plus more classroom space, a curated gift shop, stroller parking, lockers, access to ample parking, public transportation, shopping, restaurants and more.

The children’s museum and youth programs are designed to help the young leaders of tomorrow find their voice, cultivate a social conscience, and make a positive impact in their communities. Our exhibits and programs will be expanded and modernized, while continuing to focus on values of social justice, civic engagement, diversity, and contributing to the greater good of society.


Disclaimer: Westside Mommy attended this event as a member of the media. No monetary compensation was exchanged for this post. All opinions are honest and 100% my own.