L.O.L. Surprise! Big Big Surprise Party

LOS ANGELES, CA – SEPTEMBER 29: A view of atmosphere during the Launch of L.O.L. Surprise! Big Surprise and world’s first unboxing video booth hosted by Vanessa Lachey on September 29, 2017 in Los Angeles, California. (Photo by Rachel Murray/Getty Images for MGA Entertainment)

Last Friday, September 29th, was the L.O.L. Surprise! Big Big Surprise Party at Hollywood and Highland. Celebrity guests Vanessa Lachey, Kyle Richards, Tori Spelling and Jordyn Jones were present for the unveiling of the L.O.L. Surprise! video unboxing booth & L.O.L. Surprise “Big Surprise”.

LOS ANGELES, CA – SEPTEMBER 29: A view of the Big Surprise unboxing live onstage during the Launch of L.O.L. Surprise! Big Surprise and world’s first unboxing video booth hosted by Vanessa Lachey on September 29, 2017 in Los Angeles, California. (Photo by Rachel Murray/Getty Images for MGA Entertainment)

 Since it’s debut in Fall 2016, L.O.L. Surprise! has topped sales charts, due to the popularity of toy unboxers, such as Sandra and Spidey (Zander) of DCToys Sandaroo Kids and Cookie of CookieSwirlC, who hosted of this event. The first 50 people in line received the brand-new L.O.L. Surprise! Big Surprise, the ultimate unboxing experience containing 50 surprises inside a super sparkly package.

The Unboxing Video Booth

LOS ANGELES, CA – SEPTEMBER 29: Host Vanessa Lachey and daughter Brooklyn Elisabeth Lachey attend the launch of L.O.L. Surprise! Big Surprise and world’s first unboxing video booth on September 29, 2017 in Los Angeles, California. (Photo by Rachel Murray/Getty Images for MGA Entertainment)

This is the world’s first video unboxing booth, located at Hollywood & Highland. Fans of the toy make their purchase (of a Series 2 doll) through the booth, play the claw game, and shoot their very own (5 minute or less) unboxing video through December.

As an added surprise, each vending machine will also include one L.O.L. Surprise! Glitter Series ball (Age: 6+, MSRP: $9.99) which includes a Series 1 doll encrusted in glitter from head to toe!

Over the next few months, additional booths will debut throughout the U.S., Canada, and U.K.

The complete list of unboxing video booth locations includes:

  • Ann Arbor, MI
  • Bloomington, MN
  • Boston, MA
  • Chandler, AZ
  • Charlotte, NC
  • Dallas, TX
  • King of Prussia, PA
  • London, England
  • Los Angeles, CA
  • Miami, FL
  • New York, NY
  • San Francisco, CA
  • Schaumburg, IL
  • Seattle, WA
  • Toronto, Ontario

LOS ANGELES, CA – SEPTEMBER 29: Tayden @talkwithtayden inside the unboxing video booth during the launch of L.O.L. Surprise! Big Surprise and world’s first unboxing video booth hosted by Vanessa Lachey on September 29, 2017 in Los Angeles, California. (Photo by Rachel Murray/Getty Images for MGA Entertainment)

L.O.L. Big Surprise Sweepstakes

Diamonds are everyone’s best friend, and fans will have an opportunity to win one of 50 prizes with the grand prize being a 1-carat L.O.L. Surprise! diamond charm by entering the L.O.L. Surprise! Big Surprise Sweepstakes! The sweepstakes is running now through January 31,2018. For rules and details, please visit www.LOLSurprise.com/bigsurprise.

L.O.L. Surprise!

“We are excited that L.O.L. Surprise! has maintained its reign as the #1 collectible doll in the country and is a hit in international markets,” said Isaac Larian, CEO of MGA Entertainment. “Our goal is to continue to innovate, surprising fans with new features and L.O.L. Surprise! experiences.”

  • L.O.L. Surprise! Big Surprise offers the ultimate unboxing experience with 50 surprises inside a super-size sparkly package (Age: 6+, MSRP: $69.99).
  • L.O.L. Surprise! Big Surprise was selected as one of the top toys of the holiday season and featured on the Toys”R”Us 2017 Holiday Hot Toy list and Target’s 2017 Top Toys list.

L.O.L. Surprise! Website: lolsurprise.mgae.com


Disclaimer: Westside Mommy was invited as a member of the media to share information about this event. All images and information provided by L.O.L. Surprise. We attended a private blogger party after this event where we received complimentary product for review.