The Jim Henson Company to develop kids series based on IAmElemental’s Female Action Figures

Earlier this week, I attended Jim Henson’s Family Hub 2nd Series Summit. Before I get into what we learned at that event (which I will write about in a separate post), I want to share information about their new animated television series based on the popular female action figures from IAmElemental.

What is IAmElemental?

IAmElemental is the popular, first-of-its-kind, action figure created by Julie Kerwin, designed specifically for children. The characters are based on the periodic table of elements turned on it’s head to represent character traits. Each series is a “capsule collection” of seven character traits (4-inch tall action figures) sold as a set; and a separately sold larger figure (6.5-inch tall) possessing all seven characteristics. Series one (“Courage”) is based on Joan of Arc.

Who is the target audience?

The target audience is children ages 6-12. While the characters are female, it appeals to girls and boys.

How are they different from other female action figures?

IAmElemental figures were created to have realistic proportions. Their Kickstarter video explains it best:

About the Kid’s TV Series

The announcement was made November 2017 about the development deal between The Jim Henson Company and IAmElemental to develop and produce the television series across all platforms. Lisa Henson and Halle Stanford of The Jim Henson Company will serve as executive producers.

At The Jim Henson Company, we have a tradition of creating strong female heroes in our past and current television and film franchises

– Halle Stanford, President of Television at The Jim Henson Company

About The Jim Henson Company

The Jim Henson Company has remained an established leader in family entertainment for over 60 years and is recognized worldwide as an innovator in puppetry, animatronics and digital animation. Best known as creators of the world-famous Muppets, Henson has received over 50 Emmy Awards and nine Grammy Awards. Recent credits include Julie’s Greenroom(Netflix), Dot. (Sprout/Hulu), Splash and Bubbles (PBS), Word Party (Netflix), Doozers (Hulu/ Sprout), and the Emmy®-nominated Sid the Science Kid (PBS), Dinosaur Train(PBS), and Pajanimals (Sprout). Television productions include Fraggle RockThe Storyteller and the sci-fi cult series Farscape. Features include Disney’s Alexander and the Terrible, Horrible, No Good, Very Bad Day, as well as The Dark CrystalLabyrinthMirrorMask, and Jim Henson’s Turkey Hollow. The Company is currently in production on the feature The Happytime Murders, starring Melissa McCarthy, and the upcoming Netflix original series The Dark Crystal: Age of Resistance. Projects in development include the highly anticipated film Fraggle Rock.

With additional locations in New York and London, The Jim Henson Company is headquartered in Los Angeles on the historic Charlie Chaplin lot, complete with soundstage and postproduction facilities. The Company is home to Jim Henson’s Creature Shop™, a pre-eminent character-building and visual effects group with international film, television, theme park and advertising clients, as well as Henson Recording Studios, one of the music industry’s top recording facilities known for its world-class blend of state-of- the-art and vintage equipment. The Company’s Henson Alternative brand is currently touring Puppet-Up! – Uncensored, a live puppet improvisational show.


About IAmElemental

IAmElemental was conceived to create a line of female action figures, toys, and on-line experiences that allow girls (and boys!) to envision themselves as strong, powerful and connected beings who can achieve extraordinary things by tapping into the power that exists inside of them.

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Disclaimer: Westside Mommy is sharing this information as a member of the Henson Family Hub. No monetary compensation was exchanged for this post. This post contains affiliate links. All opinions are 100% my own.


I am a new mom to a baby girl. I live in West Los Angeles. This blog is about my experiences as a new mom and navigating my way through kid-friendly L.A.

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