Elmo at Los Angeles Central Library Oct 15, 2014

The following information is from this press release from the Los Angeles Public Library. Please read press release for full details.

Elmo to Appear in Los Angeles for Fun-Filled Day at the Library

Insurance Industry Charitable Foundation Brings New Early Literacy Program to Town

Event Details:

WHO: Central Library and the Insurance Industry Charitable Foundation

WHAT: A hands-on early literacy themed community event a guest appearance from Elmo and
interactivity with Sesame Workshop’s newest bilingual early literacy initiative, “Every Day is a
Reading and Writing Day.”

WHEN: October 15, 2014, 10:45 am- 12:45 pm

WHERE: Central Library
Children’s Literature Department
630 W. 5th
Los Angeles, CA 90071

WHY: To promote early literacy development in a fun, interactive workshop environment.

HOW: The event is open to the public, and parents/caretakers are invited to bring their preschool
and kindergarten-aged children.

About the Insurance Industry Charitable Foundation (IICF)

The Insurance Industry Charitable Foundation was established in 1994 and is completely directed and
funded by the insurance industry. The foundation helps communities and enriches lives by uniting the
collective strengths of the industry to provide grants, volunteer service and leadership. Since its inception
in 1994, IICF has contributed more than $21 million in grants to charities and 179,000 volunteer hours to
hundreds of community nonprofit organizations. IICF is a registered not-for-profit organization under
section 501(c)(3) of the IRS code. Learn more at about the IICF at www.iicf.org.

About Sesame Workshop:

Sesame Workshop is the nonprofit educational organization behind Sesame Street, the landmark
television program that reaches millions of children every day in more than 150 countries. The
Workshop’s mission is to use the educational power of media to help children everywhere reach their
highest potential. Delivered through a variety of platforms, Sesame Workshop develops research-based
content – including television programs, books, games, mobile apps and community engagement
initiatives – that supports early childhood learning, helps prepare children for school, and addresses
developmental needs. The Workshop’s programs are tailored to the needs of specific regions and focus
on topics that help young children and families develop critical skills for lifelong learning. For more
information, visit us at www.sesameworkshop.org.

About the Los Angeles Public Library:

The Los Angeles Public Library serves the largest and most diverse population of any library in the
nation. Its Central Library, 72 branch libraries, more than six million books, and state-of-the-art technology
accessible at www.lapl.org, provide everyone with free and easy access to information and the
opportunity for life-long learning.